Outside first, then the room

A daylight shop on the market corner: ochre render, a glass front, lanterns over timber tables — and the pavement outside, where the camp chairs face the street.

The brand’s own words
“Phê La begins the creative journey with the Specialty Oolong Tea and Specialty Coffee… Original – Handcrafted… ‘Chill vibes’”

The room under the lanterns

Warm ochre render walls, a floor-to-ceiling glass front, grey stone-tile floor, dark timber tables and chairs. Glass shelves hold moka pots; fabric lanterns hang over the tables; potted plants stand at every table, monstera included.

The cup, held up

Customers photograph the cup held up against Bến Thành’s clock tower and the street — the white embossed cup with its dome lid, or the clear cup in its illustrated sleeve. The cup-as-souvenir is this shop’s most photographed behaviour.

The chairs know the hours

Five folding chairs face the street from morning light to the last chairs before close — the day sits here in five ways, and the chairs are the navigation.

The shop, as photographed

Warm timber room, ochre render walls, lantern pendants, moka-pot shelves — The room — timber, lanterns, moka pots.

Ochre storefront, round mark over the glass front, sidewalk camp chairs and cork-cube tables — The facade — ochre render, round mark, chairs out.

Iced Phê La cup with illustrated sleeve on a timber table, the room behind — The iced cup — illustrated sleeve, timber table.

Hand holding the white embossed Phê La cup with dome lid, timber room behind — The cup, held up — white emboss, dome lid.

Hand holding a paper cup with the round mark against Bến Thành clock tower — The cup against the clock tower.

Window seat in leaf-shadowed daylight, lantern pendant, plants — The window seat — leaf shadows, lantern light.

Hand holding a paper cup against the street, bus and trees in daylight — The cup against the street.