Story

another? — the bakeshop of the question mark

Bakeshop · District 1 · 25/27 Nguyễn Bỉnh Khiêm

another? needs no long introduction: the shop's name is already a question. The two-story cream facade carries the backlit “bakeshop” box, the white “?” box, large black “another?” letters and the “another? 25/27” plaque on the gate pillar — a quiet daytime bakeshop where visitors photograph desserts before eating them.

The shop sits at 25/27 Nguyễn Bỉnh Khiêm, District 1, in a two-story cream building. Beyond the white gate and picket fence is a wooden deck with a white folding chair, wooden bench tables, potted plants and white tiled pillars with globe lamps; upstairs, a glass-block balcony railing. The large arched glass window carries a white “another bakeshop” decal with the round blob-character logo, beside a glass-paneled French door, warm light glowing through the glass.

Inside are cream walls and warm light. The centrepiece is the white display cabinet topped with a lit oval “another?” sign, stocked with branded paper bags and boxes reading “another bakeshop” — one box reading “TAKE IT CHEESY” — plus stacked plates and small decorations; in front stands a sculptural plywood chair. The counter and bar hold cups and syrup bottles, and the glass case displays the labeled mini cakes.

The recorded menu centres on the cake case: RED VELVET VER.2.0, Tiramisu Charlotte, Grape Cheesecake and Blueberry Cheesecake carry label prices; Fudgy Brownie, Strawberry Shortcake, Creamy Oreo Cheesecake, the lemon birthday cake, the grape-topped cake, the two mini cakes and the iced lemon tea are unpriced — ask at the counter. The room stays quiet all day, made for sitting slowly and photographing a cake before eating it.

Glass display case of labeled mini cakes with legible prices
Glass display case of labeled mini cakes with legible prices
The facade

The “another?” letters and the 25/27 plaque

A white backlit “bakeshop” box, a white “?” box, large black “another?” letters on the facade and a black “another? 25/27” plaque on the gate pillar — that is how to spot the shop from the street.

The deck

A wooden deck, a white fence, greenery

A wooden deck with a white folding chair and bench tables, potted plants everywhere, a white gate and picket fence, white tiled pillars with globe lamps — quiet outdoor seating in daylight.

Ordering

Label prices, the rest ask at the counter

Four mini cakes carry prices on the glass-case labels; the other nine items have no recorded price — ask at the counter when you arrive rather than guessing from photos.

VIENKO