The “another?” letters and the 25/27 plaque
A white backlit “bakeshop” box, a white “?” box, large black “another?” letters on the facade and a black “another? 25/27” plaque on the gate pillar — that is how to spot the shop from the street.
Story
Bakeshop · District 1 · 25/27 Nguyễn Bỉnh Khiêm
another? needs no long introduction: the shop's name is already a question. The two-story cream facade carries the backlit “bakeshop” box, the white “?” box, large black “another?” letters and the “another? 25/27” plaque on the gate pillar — a quiet daytime bakeshop where visitors photograph desserts before eating them.
The shop sits at 25/27 Nguyễn Bỉnh Khiêm, District 1, in a two-story cream building. Beyond the white gate and picket fence is a wooden deck with a white folding chair, wooden bench tables, potted plants and white tiled pillars with globe lamps; upstairs, a glass-block balcony railing. The large arched glass window carries a white “another bakeshop” decal with the round blob-character logo, beside a glass-paneled French door, warm light glowing through the glass.
Inside are cream walls and warm light. The centrepiece is the white display cabinet topped with a lit oval “another?” sign, stocked with branded paper bags and boxes reading “another bakeshop” — one box reading “TAKE IT CHEESY” — plus stacked plates and small decorations; in front stands a sculptural plywood chair. The counter and bar hold cups and syrup bottles, and the glass case displays the labeled mini cakes.
The recorded menu centres on the cake case: RED VELVET VER.2.0, Tiramisu Charlotte, Grape Cheesecake and Blueberry Cheesecake carry label prices; Fudgy Brownie, Strawberry Shortcake, Creamy Oreo Cheesecake, the lemon birthday cake, the grape-topped cake, the two mini cakes and the iced lemon tea are unpriced — ask at the counter. The room stays quiet all day, made for sitting slowly and photographing a cake before eating it.

A white backlit “bakeshop” box, a white “?” box, large black “another?” letters on the facade and a black “another? 25/27” plaque on the gate pillar — that is how to spot the shop from the street.
A wooden deck with a white folding chair and bench tables, potted plants everywhere, a white gate and picket fence, white tiled pillars with globe lamps — quiet outdoor seating in daylight.
Four mini cakes carry prices on the glass-case labels; the other nine items have no recorded price — ask at the counter when you arrive rather than guessing from photos.