Phuc Long Coffee & Tea

Style:

A bright District 1 tea-and-coffee room with long shared tables, an origin-story wall, and retail shelves of tea to take home.

Story:

Phuc Long began in 1968 in Bảo Lộc, Lâm Đồng, a noted tea land; its first Ho Chi Minh City factory followed in the mid-1970s, and its teas and coffees are now distributed nationwide. This District 1 shop is the chain's room at street level: long timber tables under warm spots, a wall that follows coffee from blossom to grounds, and shelves of tea to take home.

The room

Long timber communal tables with stools, a dark slat wall and white-brick pillar, coffee-origin panels in a row (blossom, green cherries, red cherries, sack, grounds, cup), a black-framed glass front to the street, and retail shelf walls of tea tins, boxes, and loose-leaf bags.

The walkthrough

Glass front on Huỳnh Thúc Kháng, long tables with the origin wall beside them, retail shelf walls to read like a library, then a long table to linger at — or the branded cup carried out into the street.