Story

A parlour of sweet things

Making sweet things happen.

i had a cannelé at sugar

SUGAR Bakery is a bakery on Mac Thi Buoi, District 1 — a marble counter, a teal parlour, and bakes laid out every day.

From the street: a white-tiled storefront with the teal “sugar” sign, number 100, and an hours board on the door.

Inside: a marble counter under black menu boards, then the teal parlour with a brass chandelier and leather banquettes.

On the counter: cannelés, fruit-shaped mousse cakes, almond and chocolate croissants — with palm-sugar iced lattes.

The counter

Marble and wood slat

The counter under black menu boards — where bakes are laid out and ordered.

The parlour

Teal, brass, checkerboard

The teal sitting room with brass chandelier and checkerboard floor — the shop’s main seating.

Loyalty

Stamps for cake

The shop’s loyalty card: a full card earns a free cake.

Counter with marble top and menu boards
The counter: marble top, wood slat, black menu boards, pastry baskets and ovens behind.
Teal seating room with brass chandelier
The seating room: teal walls, brass chandelier, leather banquettes, checkerboard floor.
Storefront with “sugar” sign and number 100
The storefront: teal “sugar” sign, number 100, hours board on the door.
VIENKO