Story
PAUL
MAISON DE QUALITÉ · DEPUIS 1889 · SAIGON
PAUL has been transmitting the values that make it uniquely Maison de Qualité since 1889: five generations committed to the traditional taste of really good bread. Four million customers pass through PAUL shops each month, and more than 500 shops in 32 countries serve the same French style of refined living.
The success of the PAUL concept allows no room for compromise.
PAUL, Maison de Qualité
Three things
Why PAUL
Five generations
From the founder's first bakery to today, the PAUL family keeps one promise: really good bread, no compromise.
43 breads
Rustic and fancy breads, viennoiseries, pastries — the same nutty flavor as in France, now in Vietnam for the first time.
Tea break in the mall
On Level 2 of Saigon Centre, PAUL is the tea-and-pastry stop while you shop — bistrot-style, high-end, true to the brand.
