Story

From the case to the third floor

Not only cherishing the natural character of ingredients, but respecting the taster’s palate.

i had tiramisu at 350f

The 350F — 37 Nguyen Trai, District 1 — is a dessert house where you pick cakes first, then head upstairs for coffee.

From the door, the doorman greets you, and there is the full case: fruit tarts, cream cakes, seasonal mooncakes.

The cakes here are compared to fine jewelry: polished presentation, natural flavour, less sweet — fruit tarts and mooncakes are the most-named.

Upstairs is the relaxing café: pick drinks after picking cakes, breakfast on banana tart and iced coffee.

The case

Pick cakes first

The full case is the first experience on entry.

Natural flavour

Less sweet

Ingredients speak: fruit, chocolate, tea — never over-sweet.

Seasonal

Mooncakes

A mooncake collection of natural flavours, exquisite designs each Mid-Autumn.

Storefront with “The 350F” sign
The storefront: “The 350F” sign, glass front, display case.
Mooncake display
The mooncake display: many flavours, gift boxes.
Display case interior
The display case interior, staff behind.
VIENKO