The facade
Red HỒNG PHÁT channel letters, Since 1975
Bold red 3D letters on white stone, gold “Since 1975” script, red “293” numerals — the clearest way to spot the shop from the street, with the white-balustrade terrace and flowering tree.
The shop sits at 293–295 Lý Tự Trọng, Bến Thành, District 1, open to the street: bold red 3D HỒNG PHÁT channel letters on a white wood-grain and stone facade, gold “Since 1975” script, red “293” numerals, perforated white pillars, a steamed-bun display case by the door. Upstairs is a terrace with a white balustrade, potted plants and a pink-and-white flowering tree; at street level are parked motorbikes, the “Ice Cream HỒNG PHÁT” cart and patio umbrella tables.
Inside is a modern, casual dining room: round wooden tables with grey and green upholstered chairs, textured stone walls with warm sconces, framed vintage black-and-white photos, a large hand-drawn noodle mural (shrimp, pork, chopsticks, greens). Overhead is the white noodle-strand ceiling draped over woven-rattan panels — the room’s own signature. There is a condiment station of pickled chilies and jars, a digital food menu screen, a standing drinks board reading “LOCAL CRAFT BEER” and “COCKTAIL”, a service counter and an open front to the street.
The menu centres on hủ tiếu — the dry mixed prawn-and-pork bowl, the seafood bowl, soup bowls — with steamed buns in bamboo steamers, shaking-beef rice, herbal chicken feet and a kids’ noodle set. The room is busy and family-friendly: the house’s video centres on a young child eating, and its posts promote Children’s Day gifts and a kids’ noodle set. Guests are local families and international visitors.
